Remedy Rum
Brand
A spirits brand by Sierra Madre.
Task
Design refresh and development of an initial campaign for “Remedy,” the premium rum available in three bold and distinctive varieties: Spiced Rum, Pineapple, and Elixir.
Crafted from the finest Caribbean rums, Remedy Spiced Rum is a flavor sensation. It’s wild, unconventional, vibrant, and a true party for the palate.
The challenge was to align the product with its brand identity. Inspired by the subtle peppery notes, the guiding principle for all design updates was clear: Spice it up!
A little wilder, full of character, inherently multifaceted, with depth, daring, a touch of intrigue, and unapologetically edgy. In short: Bold and brave. That’s how the product tastes, and now that’s how the brand looks. A successful refresh deserves a celebration – and what better way than with a roaring party?
Remedy. Rum for roaring parties.
WILD, VIBRANT, AND MULTIFACETED
Remedy Rum for roaring parties.
