RADIO
HANNOVER
Radio station for the Hanover area
Task
Logo redesign, corporate identity development, btl measures
As the voice of the city, Radio Hannover must not only be heard but also seen. Our mission: To create a modern brand identity for the local provider of information and entertainment on frequency 100.0 MHz.
MAKING SOUND VISIBLE
With a clear visual and wordmark, we gave the city’s sound an unmistakable face.
The distinctive frequency buzz visualizes the radio sound through dynamic color gradients—a visual sound element that brings movement to the static. The combination of two striking font styles and the colors blue and red creates a logo that confidently works across all channels.
MODULAR LOGO SYSTEM WITH HIGH RECOGNITION VALUE
Flexibility was key: We developed a well-thought-out system of logo variations—from the main logo for various applications to the unique iterations for sub-brands like Radio Club, Audio Hannover, and Blitzer Hannover. The result is a cohesive visual family with strong recognition value, optimized for every use case.FROM PRESS KITS TO PROMOTION EVENTS
The new visual identity is applied everywhere: From classic business stationery like letterheads and business cards to seasonal greeting cards and direct customer interactions.
Branded items such as mugs and parking discs, eye-catching advertisements, and fully branded activation spaces ensure the new identity makes an impact at every touchpoint.
