Hussel

Point of Sale

Confiserie

Task

Just in time for its 70th anniversary, the well-established retail company HUSSEL Confiserie was ready for a fresh brand identity. As the lead agency, we were tasked with conceptualizing and rolling out the new look across all 210 stores.

While HUSSEL’s premium product range already reflected the pursuit of something special, this sense of exclusivity needed to be mirrored in the visual identity of all communication materials moving forward.

And since we’ve always known that chocolate and sweets bring happiness, the brand relaunch came with more than just a fitting tagline. We also created a celebratory anniversary logo and a complete “Happiness Campaign” to match. The new brand identity is not only sweet but also unique, sparking emotional connections and whetting appetites for more. Included in this “sweet package” are the conception and design of numerous tailored POS activations throughout the year – because life isn’t just sweet at Easter and Christmas.