Glaceau VitaminWater
Point of sale
A brand of Coca-Cola
Task
Conceptualization and execution of the market launch in Germany
For Glaceau Vitaminwater, Coca-Cola’s innovative brand, we had the privilege of managing the market launch in Germany from start to finish. Our goal: A campaign that not only highlights the unique ingredients and refreshing taste of Vitaminwater but also captivates a young, health-conscious target audience.
From eye-catching out-of-home campaigns featuring custom product photography to large-scale playground concepts and activations at trendy festivals—we pulled out all the stops to make Vitaminwater the talk of the town.
At the point of sale, creative POS materials ensured increased visibility, while a targeted D2C strategy and social media campaigns with high-reach influencers created a direct connection to the target group. The result: A refreshing brand presence that successfully established Vitaminwater in the German market.
