Dunkin’
Point of Sale
Donuts & Coffee
Task
POS and Metaverse activation for sweet tooths and coffee lovers.
As a multinational franchise, DUNKIN’ was looking for a full-service agency to support its presence in the German market – and found its perfect match in us, the marketing “pastry chefs” of choice.
Up to 12 national POS campaigns per year, numerous product photoshoots, management of the national social media presence (including community management), and overseeing the launch of the German DUNKIN’ app were all on the menu.
Social Media
DUNKIN’s initial Metaverse presence wasn’t quite sweet enough, so we revamped it with a fresh social media strategy and new content – all aligned with the brand’s maxim: “We refill optimism.”
Content planning, community management, content creation, social media shoots, campaign development, and standout highlight activations were met with strong engagement from the donut-loving community, resulting in a steadily growing follower base.
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SIGNATURE DONUTS & DRINKS
From seasonal signature drinks and donuts to timeless classics, we brought DUNKIN’s product range to life through numerous product photoshoots. With a focus on maximum taste appeal, these visuals captured the essence of indulgence and showcased the irresistible charm of DUNKIN’s offerings.
Highlight Activation: Design Your Donut
The social media-based contest “Design Your Donut” invited the community to unleash their creativity. From donut shape, filling, glaze, to toppings, donut fans could bring their dream creations to life. The winning donuts were added to the menu in all stores across Germany for a limited time – turning sweet dreams into reality!
