CASTROL
Campaign
Task
National umbrella campaign for Castrol Germany.
As an international expert and innovator in high-performance oils, lubricants, specialty fluids, and greases for virtually all vehicles and industries, Castrol entrusted us with the conception of a national umbrella campaign. The goal: to highlight the company’s innovation leadership across the automotive, industrial, and marine sectors.
Execution
The communicative centerpiece of this diverse campaign is the claim „Always Innovating for you“ – a promise that Castrol has upheld for over 100 years through countless product innovations and service expansions across industries. This commitment remains the driving force behind the company’s future endeavors.
Diverse yet cohesive, the master key visuals we developed for the automotive, industrial, and marine sectors align seamlessly with Castrol’s modern brand identity. These visuals make Castrol even more visible to its B2B and B2C audiences across Germany, ensuring a unified presence across all media channels.
A core design element of the campaign is the inherently used grid, which serves as a stage for the campaign claim. Representing innovation and forward-thinking, the grid rounds off the overall visual identity as a graphical hallmark of the campaign.
CASTROL CI BEFORE THE 2023 BRAND RELAUNCH
By Experts, For Experts
B2B Industry Brochures “Industrial Insights” for Castrol Germany
As a trusted partner for companies across all sectors of industrial manufacturing and a
premium provider of industrial oils, lubricants, and specialty fluids, Castrol Germany
tasked us with redesigning their B2B brochure series, “Industrial Insights.“
This brochure compiles relevant developments and innovations from the industrial sector, curated by Castrol’s international and national industry experts, and tailored for a German professional audience.
Spanning 32 pages in a square format, the redesigned “Industrial Insights” unfolds a fresh look. The primary Castrol brand colors provide a consistent visual thread, used strategically to guide readers without overshadowing the content at the heart of the publication.
