Aspria
Kampagne
Operator of premium sports clubs in continental Europe
Task
Campaign development for ASPRIA’s premium fitness clubs.
4 languages, 3 countries, 1 success. ASPRIA sought a powerful brand
presence for Germany, Belgium, and Italy that would maximize the
impact of their premium fitness clubs across OOH, print, and CRM
channels.
The result? A dynamic and modern campaign look tailored to 8 clubs, spanning 4 languages and 3 countries. This design is as unique and diverse as the award-winning club facilities’ extensive sports and wellness offerings.
Bold key visuals, playfully interacting with typography, create a consistent and contemporary brand image across OOH placements, print ads, banners, and personalized mailings. The campaign effectively appeals to well-being enthusiasts with high standards, inspiring them to take the next step toward membership.
